23/10/2019

Archived item. This item is published here for historical reasons. The information below may be out of date.

South Dublin County Council has signed a contract with Core to develop an advertising and marketing strategy for Tallaght Stadium.

South Dublin County Council has immediate plans to extend the seating capacity of the Council owned Tallaght Stadium to 10,000, with the building of the North Stand. The Council also plans to develop the West Stand to incorporate a high-quality corporate area. This work follows the expansion of the stadium in March of this year with the opening of the South Stand.

In conjunction with these plans, South Dublin County Council intends to promote Tallaght Stadium as an events venue to include music, festivals and all aspects of community events. With stadium seating and temporary on-field seating, the venue will accommodate up to 20,000 people.

In advance of the building of the North Stand, South Dublin County Council have contracted Core to provide an analysis of advertising and branding opportunities for Tallaght Stadium. The analysis is expected to be completed at the beginning of 2020 and will inform future advertising and marketing plans for Tallaght Stadium.

The development of Tallaght Stadium and the advertising and marketing strategy comes on the ten-year anniversary of the stadium opening in 2009. Over the following decade, Tallaght Stadium has continued to increase capacity and improve facilities while providing the home ground for all Shamrock Rovers' games in the Airtricity League and in European competitions. It is also the home venue for our senior ladies and men’s underage soccer teams. Tallaght Stadium has hosted many prestigious events, such as the Special Olympics’ Opening Ceremony in 2018, Cristiano Ronaldo’s Real Madrid debut, American football and international football matches.

Daniel McLoughlin, Chief Executive of South Dublin County Council, “The development of the advertising and marketing strategy is proof of South Dublin County Council’s ongoing commitment to attracting local, national and international visitors. Tallaght Stadium provides a focal point for the entire County and its development as an events venue will further enhance South Dublin’s reputation as being to the forefront of the tourism market."

ENDS

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L to R: Jill Downey, Managing Director of Core Sponsorship Division and Daniel McLoughlin, Chief Executive of South Dublin County Council

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Tallaght Stadium

Media Contact
Niall Noonan - Communications Manager of South Dublin County Council
E: nnoonan@sdublincoco.ie
T: 0864646172

About Tallaght Stadium

Tallaght Stadium is a Municipal Stadium, wholly owned by South Dublin County Council. The recent addition of the South Stand brought seating capacity to 8,000. Classified as a UEFA Category 4 Stadium, it has hosted Champions League and Europa League fixtures. Shamrock Rovers F.C, Dundalk F.C., Drogheda United F.C. and St Patrick’s Athletic F.C. have all played European fixtures here over the past 10 years.  It is the home venue for Shamrock Rovers F.C. who have a licence arrangement with South Dublin County Council, to play a maximum of 40 soccer games during the League of Ireland season.

In addition to Shamrock Rovers, Tallaght Stadium is the home venue for the Irish Women’s Senior and Men’s U21 international football teams and regularly hosts international fixtures, including the recent UEFA European U17 Championships. It has hosted American Football, international rugby and Leinster Schools rugby matches. In an average year, 100,000 people attend events live at Tallaght Stadium. The current stadium conference/meeting facilities can accommodate up to 450 attendees.

About South Dublin County Council

South Dublin County Council is one of four local authority areas in the Dublin region.

The Council provides and funds a broad range of services including housing, roads, walking and cycling routes, parks and playgrounds, libraries, sports facilities, litter control, art centres, enterprise units, fire services, community infrastructure and financial support. It also serves as a platform for local democracy with 40 councillors spread across seven electoral areas.

About Core Full Solutions

Core is Ireland’s largest marketing communications company. A collective of nine practices: Strategy, Data, Research, Media, Creative, Sponsorship, Recruitment, Investment and Learning working towards a single purpose, to expand the possibilities of what brands can achieve.

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