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Mobile Phone Distraction National Day of Action Wednesday 25th June "Be the difference, A Split Second is all it takes"

Mobile Phone Distraction National Day of Action Wednesday 25th June "Be the difference, A Split Second is all it takes"

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25/06/2025

Archived item. This item is published here for historical reasons. The information below may be out of date.

As part of National Life Saver Week, South Dublin County Council (SDCC) is happy to support our colleagues in An Garda Síochana (AGS) on National Day of Action for Mobile Phone Distraction, which takes place today, Wednesday 25th June 2025. This campaign focuses on that ‘Split Second’ when you can change your own or someone else’s life, forever. 

 

Did you know that if you use your mobile phone while driving, you are taking your Mind off the road, your Eyes of the road and your Hands off the wheel! AND, you are 4 times more likely to have a collision if you use your mobile phone when driving!

 

 South Dublin County Council Road Safety Officer Orlaith Maguire says that “‘Momentary Blindness is real. In that ‘split second’ that you choose to look at your mobile phone when driving, the road ahead can change. Your reactions will be too slow to adapt to the changing situation, leading to life changing implications for both you and other road users”. Ms Maguire goes on to note that in an Observational Survey carried out by the RSA in 2023, and conducted at 145 locations nationwide in September and October 2023, it revealed that 9% of drivers were observed using mobile devices, which was up 6% on the previous year. Similarly, in a Driver attitude and behaviour survey carried out in 2021, it showed that 23% of drivers use their mobile phone at least sometimes while driving to check phone notifications. 

 

SDCC and AGS are asking you to make using your mobile phone while driving a socially unacceptable behaviour and reminds motorists that you are not only putting yourself in danger, but you are also endangering the lives of others on our roads, including passengers that may be travelling with you in your car. In a lot of cases these are your children. So please be the difference, lead by example, and put your phone away until your journey is complete. Remember A Split Second is all it takes …

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  • Mobile Phone Distraction Campaign
    Mobile Phone Distraction Campaign