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South Dublin County Students wins AWARD AT FIRST CUT youth FILM FESTIVAL

South Dublin County Students wins AWARD AT FIRST CUT youth FILM FESTIVAL

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04/03/2014

Archived item. This item is published here for historical reasons. The information below may be out of date.

 

PRESS RELEASE – PURE PROJECT – MARCH 2014

 

South Dublin County Students wins AWARD AT FIRST CUT youth FILM FESTIVAL

 

MC Trash, a PURE SOUTH ANIMATION short environmental film won Best Animation at the First Cut Youth Film Festival, Cork on Saturday 1st March.

 

MC Trashtells the story of Rita Red Eye the Witch who is shaken up after her encounter with the rapper MC Trash and his wasteful ways. Annoyed by the amount of littering during one of MC Trash’s concerts, Rita decides to show the rapper what it feels like to be dumped on.

 

The creators of the short animation, members of Brookfield Community Youth Project, were commended by judge Jane Lee stating that she, ‘enjoyed how this film dealt with the serious issue of dumping in a creative and engaging manner, with strong and consistent characterisations, colourful visual effects and a solid narrative structure.’

 

The short film was created during a one week environmental/animation training programme, which was based in the Brookfield Community Youth Project, where participants developed and created animations based on environmental themes related to the Pure Project, – illegal dumping, litter, fly-tipping, recycling, pollution and climate change. During the one week training programme students created their own storylines and characters under the guidance of experienced and professional animators and tutors. Not only does the short film MC Trash focus on important environmental issues, the characters and landscapes that feature in the animation were all created from recycled materials, from plasticine, cardboard, plastic, tinfoil, fabric, old sandpaper, bin bags and lots of other recycled material.

 

Commenting on the recent success Ian Davis of PURE stated;

‘Pure South Animation has been a great success and all credit is due to the students and the facilitators who were involved. The participants who created MC Trash made an inspiring animation which contains a very important environmental message. It is also very funny, clever, with great lyrics and dialogue and has some great stop motion animation techniques. Pure South Animation is the perfect type of project that provides students with information on important environment issues, but more importantly, it gives students an opportunity to develop and explore their own ideas on environmental issues and also learn about animation technology.’

This recent accolade adds to the list of previous awards and nominations for the Pure Short Animations with many of the films screening at both national and international film festivals, including; Cork, Limerick, Dublin, California, Corfu, London, New York, Poland, Hungry etc., and recently winning Best Short Animation at the Blackrock Animation Film Festival. The project is also looking forward to further screenings in 2014 and 2015.

You can view all of the PURE Short Animations on http://www.PUREproject.ie/what-we-do/PURE-animation-movies/

 

Ends

Further information: Ian Davis

0404 45547 – 087 2518064

info@pureproject.ie

Notes to Editor:

Background to the establishment of the PURE Project:

The PURE project is a partnership project and the first of its kind in Ireland which incorporates statutory and non-statutory organisations, including; Wicklow County Council, Dun Laoghaire Rathdown County Council, South Dublin County Council, Coillte, National Parks & Wildlife Service, and the Wicklow Uplands Council. Funded by The Department of Environment Community and Local Government PURE wasestablished to combat illegal dumping/fly-tipping in the Wicklow/Dublin Uplands. The project was officially launched in September 2006.

 

The concept of the PURE project developed after a number of forums between the above organisations were held over a one year period, between 2005 and 2006, with the objective of finding a solution to the increase of fly-tipping and small scaleillegal dumping activity in the Wicklow/Dublin upland regions, as each of the organisation were affected by the problem.

 

The project is funded directly by the Department of Environment, Community and Local Government and is the first statutory and non-statutory regional partnership initiative established in Ireland to deal with incidents of fly-tipping/illegal dumping.

 

 

The PURE project focuses directly on the fly-tipping/illegal dumping issue and has introduced a number of enforcement, preventative and educational initiatives including:

  • A lo-call-phone-line for reporting of fly-tipping/illegal dumping – 1850 365 121
  • Dedicated clean-up vehicle which responds to all incidents of fly-tipping/illegal dumping
  • GPS/GIS data-base to record all incidents of fly-tipping/illegal dumping
  • PURE Promotional/informational material
  • Public awareness campaign
  • Website – www.PUREproject.ie
  • Education programmes – Primary school teacher’s pack, PURE Animations, PURE Music, etc.
  • Community initiatives – The PURE Mile
  • Covert CCTV monitoring of affected sites
  • Suitable preventative measures
  • Media campaign

 

STATS:

  • Over 2,100 tonnes of illegal dumping removed from the Wicklow/Dublin Uplands
  • Over 6,200 reports of illegal dumping received by PURE
  • Over 6,000 PURE Truck Collections