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SOUTH DUBLIN County making moves on gum litter reduction through the innovative “Bin it Your Way” campaign

SOUTH DUBLIN County making moves on gum litter reduction through the innovative “Bin it Your Way” campaign

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18/07/2013

Archived item. This item is published here for historical reasons. The information below may be out of date.

SOUTH DUBLIN County making moves on gum litter reduction through the innovative “Bin it Your Way” campaign

SOUTH DUBLIN is stepping up their campaign against gum litter and asking people to “Bin it Your Way”. This is the second year of the three-year campaign and South Dublin County Council are once again an active participant in the high-profile national Gum Litter Taskforce (GLT) awareness campaign. On July 16th 2013, the Council, with the help of the County Mayor, Cllr. Dermot Looney and Rathfarnham Tidy Towns will be on the streets of Rathfarnham Village to promote the correct disposal of gum litter with the help of the GLT ad-bikes and local authority representatives who will be distributing gum raps and other campaign materials.

Coordinated by the GLT in association with local authorities throughout Ireland, the national Gum Litter Taskforce awareness campaign aims to reduce the amount of gum litter in the most practical way possible by going to the root cause of the issue and encouraging the public to “Bin it Your Way”.

The campaign uses fun and energetic ways to promote the responsible disposal of gum litter. A survey conducted at the end of the first year of the campaign showed a 28% reduction in gum litter nationally and a significant improvement in attitudes towards gum litter with 92% of people surveyed viewing irresponsibly disposed of gum as litter.

“The campaign delivers a serious message in a lively and creative way about keeping our streets and footpaths clean of gum litter so I’m delighted to lend my support to this innovative and catchy campaign. The posters and TV ads have attracted loads of attention and we are already seeing a visible improvement on our streets which we are striving to maintain. It’s in all our interests to ‘Bin it Your Way’, said the Mayor of South Dublin County, Cllr, Dermot Looney.

Paul Kelly, Chairman of the GLT, outlined new elements in the “Bin it Your Way” campaign. “This year we have TV advertising and on pack messaging in addition to the schools education programme, point-of-sale material around the country and sponsorship of three awards in the TidyTowns competition,” he stated.

“It is also a mark of how successful and well received the campaign was last year that we have an additional seven local authorities participating in this year’s campaign,” he added.

For further information:
Issued on behalf of the Gum Litter Taskforce

Paul Kelly, Chairman Arnold Dillon
Gum Litter Taskforce IBEC Press Office
Tel: 01 605 1621 Tel: 01 605 1638
Mobile: 087 202 5545 Mobile:087 923 8188

Notes to the Editor:

The GLT includes representatives of the chewing gum industry; Department of the Environment, Community and Local Government; Food and Drink Industry Ireland; local authority representatives and civic society.

The 30 local authorities participating are; Dublin, Waterford, Cork, Limerick and Galway City Councils, Laois, Roscommon, Wexford, Donegal, Kilkenny, Sligo, Galway, Kerry, Monaghan, Cavan, Longford, Waterford, Leitrim, Limerick, South Tipperary, Fingal, South Dublin, Westmeath, Dún Laoghaire-Rathdown, Kildare, Wicklow and Trim County Councils and Ennis, Navan and Tullamore Town Councils.

Ends

Images

  • Mayor Dermot Looney with members of Rathfarnham Tidy Towns, local residents and children.
    Mayor Dermot Looney with members of Rathfarnham Tidy Towns, local residents and children.