A Breath of Fresh Air for Dublin as New Brand and Marketing Campaign Launched
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A Breath of Fresh Air for Dublin as New Brand and Marketing Campaign Launched
Fáilte Ireland has unveiled a new tourism marketing campaign for Dublin. The campaign has created a new brand for the city which captures Dublin’s unique appeal for visitors: ‘Dublin – A breath of Fresh Air’.
Funded by Fáilte Ireland, the four Dublin local authorities and a collection of private-sector partners, the marketing campaign will centre on a new brand for Dublin and will be pitched at potential visitors in the UK and Europe throughout the Autumn. One million euro has been earmarked for this, the first phase of the campaign.
Speaking at the launch the Minister for Transport, Tourism and Sport, Paschal Donohoe TD, said: “What we have here in Dublin is unique. We have a young, vibrant, happening city with a rich culture and heritage which is nestled between the wide open spaces of Dublin Bay and the Dublin mountains. There is no point, however, in being Europe’s best kept secret and I very much welcome this new campaign to reposition the city and county and ensure that its unique appeal cuts through in the international marketplace.”
As part of the marketing campaign, Fáilte Ireland unveiled the new Dublin logo outside RUA RED in Tallaght last Friday, October 16th. The image, which is attached to the exterior wall of the Art Centre’s gallery space, will be in position for the next few weeks and is part of South Dublin County Council’s commitment to growing tourism potential in this part of Dublin.
Speaking about the campaign, Daniel McLoughlin, Chief Executive of South Dublin County Council said: “As a vehicle for economic development, tourism is clearly under exploited in South Dublin County. The recently launched County Tourism Strategy positions the outdoors as part of the visitor experience of Dublin. Dublin is a destination where city living strives side by side with the natural outdoors and the rivers, parks and mountains of our County will play an important role in attracting visitors to the region. For its part, the Council has commissioned a study on the feasibility of developing a facility in the Dublin Mountains, which would have the potential to act as a flagship destination for tourists and domestic visitors as well as the local community. It is expected that a final project plan and report will be made available to the Council by the end of 2015”.
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Images
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Dublin A Breath of Fresh Air logo RUA RED -
View from Dublin Mountains